Emerson T. Brooking

THINKER, TINKER · DEFENSE, AI, THE INTERNET · WASHINGTON, DC

Work

BOOKLikeWar

OCT 2018

The Weaponization of Social Media

How social media changed war and politics — and how war and politics changed social media. LikeWar follows the weaponization of online attention from ISIS’s viral conquest of Mosul through Russia’s operation against the 2016 election, and sets out the rules of a battlefield where virality beats veracity.

WITH P.W. SINGER

MORE

“Extremely timely and fascinating — reading it in bed with my husband, I kept pulling him away from his book to show him passages.” THE NEW YORK TIMES BOOK REVIEW

“The issue can’t be summed up in a tweet, but a good reference for the troubled relationship between politics and social media is P.W. Singer and Emerson Brooking’s book… Entertaining read too.” SETH MACFARLANE

“Not a warning about tomorrow's war — it's a map for those who don't understand how the battlefield has already changed.” THE WASHINGTON POST

“The writing barrels along and uses imaginative images, like comparing the Islamic State’s metastasization to ‘a demonic McDonald’s’ opening franchises.” WAR ON THE ROCKS

“…humanitarians should read the book because it sheds light on how the weaponization of social media and information is shaping conflicts today.” INTERNATIONAL REVIEW OF THE RED CROSS

HONORS

  • AMAZON AND FOREIGN AFFAIRS BEST BOOK OF 2018
  • CYBERSECURITY CANON HALL OF FAME, 2021
  • USMC COMMANDANT’S READING LIST 2020
  • US ARMY CHIEF OF STAFF’S READING LIST
  • RAF CHIEF OF THE AIR STAFF’S READING LIST 2019–20
The red paperback cover of LikeWar, cursor arrows scattered across itHOUGHTON MIFFLIN HARCOURT (external)
REPORTDistortion by Design

DEC 2023

How platform design shaped the first days of the Israel-Hamas war. Hamas’s al-Qassam Brigades posted 6,000 Telegram messages in 72 hours as its subscriber base grew 50 percent; Telegram, X, Meta, and TikTok each produced a distinct, distorted version of the conflict.

WITH LAYLA MASHKOOR AND JACQUELINE MALARET

Preview of Distortion by DesignATLANTIC COUNCIL (external)
REPORTThe Long Fuse: Misinformation and the 2020 Election

MAR 2021

The Election Integrity Partnership’s flagship report on misinformation and the 2020 election, drawing on 859 million collected tweets and 639 incident tickets to trace how the “stolen election” meta-narrative built toward January 6. Brooking co-led DFRLab’s contributing team, one of the partnership’s four institutions.

Preview of The Long Fuse: Misinformation and the 2020 ElectionELECTION INTEGRITY PARTNERSHIP (external)
REPORT#StopTheSteal: Timeline of Social Media and Extremist Activities Leading to 1/6 Insurrection

FEB 2021

A DFRLab timeline tracing the “Stop the Steal” movement from its 2016 origins under Roger Stone to the January 6 Capitol attack: how false claims of a stolen 2020 election, amplified by Donald Trump, converged with hyperpartisan media, the Proud Boys, Three Percenters, QAnon, and the Boogaloo Bois. Written by Jared Holt and edited by a DFRLab team including Brooking.

Preview of #StopTheSteal: Timeline of Social Media and Extremist Activities Leading to 1/6 InsurrectionJUST SECURITY (external)
REPORTIranian Digital Influence Efforts: Guerrilla Broadcasting for the Twenty-First Century

FEB 2020

How Iran built a digital influence apparatus atop the IRIB’s $750 million broadcasting empire: by January 2020, platforms had attributed 766 Facebook pages with 5.4 million followers and 7,896 Twitter accounts pushing 8.5 million messages to Tehran.

WITH SUZANNE KIANPOUR

Preview of Iranian Digital Influence Efforts: Guerrilla Broadcasting for the Twenty-First CenturyATLANTIC COUNCIL · DFRLAB (external)
MONOGRAPHMending the Broken Dialogue

DEC 2016

Presidents expect fast, iterative options; the military delivers fully staffed plans on a slower clock. This CFR report addresses the mismatch with six fixes, from terminology training to clearer lines between formal orders and informal requests.

WITH JANINE DAVIDSON AND BENJAMIN FERNANDES

Preview of Mending the Broken DialogueCOUNCIL ON FOREIGN RELATIONS (external)
REPORTFinding Efficiencies in the Business of Defense: Reducing Fuel Cost for the Defense Logistics Agency

JAN 2014

A review of Defense Logistics Agency fuel procurement, covering market engagement, governance structure, and final product distribution. Assesses previously proposed reforms and recommends new ones, drawn from consultation with petroleum industry leaders.

Preview of Finding Efficiencies in the Business of Defense: Reducing Fuel Cost for the Defense Logistics AgencyBUSINESS EXECUTIVES FOR NATIONAL SECURITY (external)
MONOGRAPHRoma Surrecta: Portrait of a Counterinsurgent Power, 216 BC – AD 72

MAY 2011

An evaluation of Roman anti-revolt strategy, 216 BC to AD 72, read through the lens of contemporary counterinsurgency theory. Roman history, economy, values, force disposition, and acculturation practices are weighed in turn, supported by fourteen case studies.

Lionel Royer's 1899 painting “Vercingetorix Throws Down His Arms at the Feet of Julius Caesar”: the defeated Gaulish chieftain reined up on horseback before the seated Roman commander, ringed by legionaries and standards.SCHOLARLYCOMMONS (external)